rtCamp migrated FleetNet from Drupal CMS to a WordPress VIP multisite environment. Improving the overall website Core Web Vitals performance by almost 2X.
About FleetNet America
FleetNet America Inc., is a leading provider of fleet repair and maintenance services for both private and commercial fleets. They also operate a Towing and Recovery program, for incident management and accident management. FleetNet America manages its extensive network of over 60,000 service providers through its Roadside and TMcare® programs.
Requirement: Drupal to WordPress Migration
FleetNet America (FNA) was hosted on Acquia, using Drupal version 9. FNA approached us to move their site to WordPress, which was the primary platform in the existing multisite structure of Cox Automotive.
FNAs primary objective was to ensure a smooth transition to WordPress without disrupting the current website’s design, while protecting their SEO performance. Any UI/UX enhancements were planned for post-migration. Thus, we were required to do the lift & shift, and make sure that the site retained its current appearance post migration.
Additionally, FNS expected us to facilitate a smooth onboarding process and orientation for their team.
Data Analysis and Mapping
Unlike WordPress, Drupal uses an entity reference module to build relationships between the entities, whereas WordPress uses categories and tags for taxonomy.
We began with a comprehensive understanding of FNA’s current website structure, content types, and taxonomies. This helped us conduct the data analysis to devise a comprehensive plan for mapping and organizing data.
Once the mapping was done, we deployed automation with scripts to migrate most of the content, including taxonomies and meta-data. Additionally, we undertook manual efforts for edge cases
No-code content creation & editorial training
FNA aimed to harness the potential of Gutenberg based full site editor for efficient content creation and management. It was imperative that the new WordPress theme and setup fully supported Gutenberg blocks and features.
To achieve this objective, we leveraged the full site editor to simplify content creation and management. Gutenberg blocks streamlined content processes, made it easier for new users to learn quickly, and reduced the time they needed to learn.
As additional support, we delivered tailored editorial orientation and training for FNA team, empowering them with a flexible and user-friendly content creation environment.
SEO Preservation + 2x Performance
We imported the SEO meta from the existing to the new system with Yoast, and ensured that the URL structure is retained. In cases where it was not possible to maintain the old URL structure, we implemented redirection rules.
An important contributing factor to improved SEO is performance. FNA achieved an improvement of Core Web Vitals by almost 2X. rtCamp monitored the performance benchmark with the previous platform & compared it with the site after the migration.
After the migration
Deployment on WordPress VIP Multisite
It demands careful planning and execution to migrate an additional site in an existing multisite. To import the microsite, we ensured all the data was imported correctly without losing any pages or media assets.
The newly migrated website was to be housed within the existing WordPress Multisite environment. FNA needed to consolidate their hosting with WordPress VIP to attain cost savings, after its acquisition by Cox Automotive.
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